Why You Should Still Send Corporate Christmas Cards in a Recession

Many businesses cut back on expenses during a recession and when it comes to the marketing budget it can be difficult knowing which areas to focus on and where to tighten the purse strings.  Corporate Christmas cards are often seen as the least effective source of marketing because they offer no direct selling purpose.

What many marketing managers fail to realise however is that during a recession it can be just as important to let your customers know that you are still around and will still be around when the good times return than simply trying to sell them another product that they do not need right now.  A corporate Christmas card is a soft form of marketing that does exactly that.  More importantly, if you sent a Christmas card to your customers last year then sending a Christmas card during a recession is even more important than ever. Looking at it from a different perspective you could ask yourself what would not sending your customers a Christmas card this year say about your business.

Rather than dismiss Christmas card marketing as an activity borne through necessity have a think too about other marketing mailings that you may have sent this year.  I bet not one of them took pride of place on your clients desk or found itself pinned to the office wall for all to see for up to 3 or weeks of the year.  You were probably lucky not to have your last mailshot screwed up into ball and used for basket ball practice into the nearest waste paper basket.

If your marketing budget is tight then rather than just print off mailing labels for your whole customer database be a little more selective.  Many companies send a Christmas card to their entire history of customers but is that really necessary or cost effective.  Probably not,  and whilst every business is different you may consider it safe to make a cut off for customers who have not ordered for x number of years.  You may want to take things further and order two styles of Christmas card a premium Christmas card for your top customers which have hand written signatures from the company directors and a cheap budget card for everyone else.  Be wary of trying to impress your customers too much with flashy personalised Christmas cards as they will think that you are putting more effort into making an impression rather than cutting your own costs to make the products or services you sell them cheaper.  There is a fine balance to strike between presentability and respectability.

Remember too that the Christmas card printers struggle too during a recession just like everyone else and many will be slashing their prices especially during the early part of the season when their print presses are idle and they have pallets of stock cards in their warehouse that they have been replenishing during the summer months.  In fact August and September are the best times to negotiate the cheapest Corporate Christmas cards and you will that many companies will already be offering extensive early order discount during this time.

When researching Christmas card suppliers always read the small print.  You will find that many printers will headline very cheap prices for their cards that soon become more expensive as you come to personalise them.  Look out for extra charges for logos, front overprinting, extra colours, signatures printed inside, even hidden charges for envelopes which you would expect to be supplied as standard.  Unless you do your homework you may discover that those cheap Christmas cards on screen become much more expensive on delivery.

http://www.cheap-christmas-cards.co.uk

Fresh And Cool Business Card Design

The right and effective marketing strategy is the pillar of a successful business. If you want to differentiate your business from the competition, then you need to create marketing materials that would let you stand out in the crowd. One such important material your business need would be business cards. A winning business card would give you leverage to gain new customers easily.

Sure, almost all people have business cards today for the simple reason that these cards provide a good opportunity to make new contacts. But the market is filled with creative people who in their own way create cards that are exceptionally appealing and unique. This makes it more important to create a business card that would get easily noticed and allow you to step up your chance of staying ahead of the competition.

This article is for people looking for creative and unique ways to create business cards that would market them and their business effectively. A word of warning though: unique and attractive business cards would mean additional cost per unit and require lots of prep work. Be sure you have the time and money to engage in such endeavor, so you do not run the risk of emptying your pocket for such project.

There are actually multitudes of unique designs you can use to help you create business cards that you can treasure. Here are some of them:

Sew-on badges.

Notice the badges used by boy scouts? Well, you can use the same idea in your business cards. A sew-on budge with a cool and trendy design will delight customers. It would bring out the inner camper in them and include your business card in their badge collection.

Stickers.

A good way to keep your business card stuck with your target customers at all times is to create them as stickers. This is a relatively inexpensive design that would make your card truly stand out. If you have a logo that has a lot of personality, a sticker business card would be a great way to showcase it.

Pin on business cards.

Although business cards with pins are more expensive to create than standard business cards, they do enhance your image by telling people that you are not cheap, you are serious of your craft, and you put great attention to detail. If you have extra budget to squander on a unique business card printing, then consider this design option.

Ornaments.

It does pay to be unique in your business card. If you are true to your desire to stand out in the crowd, then consider creating business cards that can be used as ornaments. For instance, you can slip in your business information in a holiday decoration which people can put in their Christmas trees. You can also hand out matches with your logo and contact information if you are a smoker. Or hand out temporary tattoos to friends which feature your logo.

Toys.

If you have a cool logo, one that has character even it simply resembles a tear drop with an adorable face, look into creating toys to serve as your business card. It does not have to be a huge, life-like toy. In fact, it is recommended that you simply create a cute, lovable toy that has mass appeal to ensure you get good visibility. However, toys require a considerable amount of money and time to produce. So, unless you do not require immediate promotion and you have enough money to spare, then this is the best option for you.

For comments and inquiries about the article visit: Business Cards

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

Penguin Holiday Cards, 10-Pack by Night Owl Paper Goods

Penguin Holiday Cards, 10-Pack by Night Owl Paper Goods

Penguin Holiday Cards, 10-Pack by Night Owl Paper Goods

  • Set of 10 folded cards
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  • Blank inside
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  • Made in the USA and 100% biodegradable and recyclable with paper goods

What a winter wonderland! Celebrate the season with adorable and festive holiday cards. These eco-friendly, folded cards are printed on FSC-certified paper made with zero-emission, wind-generated power. Set contains 10 cards and 10 white envelopes, packaged in a clear box. The greeting on the front reads: “PEACE and LOVE” The inside is blank, leaving ample room for a hand-written message. All Night Owl Paper Goods products are designed and produced in the USA, in what they affectionately refer

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Wishmade Merry Christmas Greeting Cards Variety Pack 20 Cards & 20 Envelopes

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The Christmas Cards are packaged flat so you can run them through your home inkjet or laser printer if desired and are scored so you can fold them easy & straight!
christmas cards box set assorted

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Christmas Cards, Greeting Cards for Merry Christmas Funny - Cute Business Cards

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Vintage Main Street Christmas Cards featuring an illustration of a festive vintage scene of shops and stores with holiday shoppers. At The Retro Christmas Card Company our collection of sometimes kitschy, always cool Christmas cards are designed to bring out the nostalgia lover in all of us. We are a small, family owned, American company that has been making people smile with our fun cards since 2006. These cards measure approximately 4″ X 9.25″, are printed on heavy 80lb cover stock, and come w

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BHands Elegants Christmas Holidays Cards Set Assorted with Envelopes Variety Pack with 8 Designs Christmas Socks and Snowflake Patterns(set of 24pcs) No.23

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Business Holiday Greeting Card Assortment. This Variety Pack Contains Five Different Designs and Verses. Use for Clients, Employees and Business Associates.

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  • This boxed set contains 30 greeting cards and 31 white envelopes with red foil lining. They are contained within a rigid stationery box for protection and storage.
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Edible and Sweet Business Cards to Get the Word Out There

Once you have determined the promotional strategy you will utilize and the size of your budget, your next move is to select the best marketing tool to use. The right tool will effectively promote your products and services and encourage your prospects to buy from you instead of your competitors.

Some types of promotional tool can be expensive, complex, and time consuming. To small and startup businesses, these tools can be too costly and inappropriate to. So, the best thing to do is to choose the best and most unique promotional tool to effectively send the right message about a business to the right people.

If you are trying to make a memorable statement in the market, then you might want to create imaginative business cards. A well designed business card will ensure you generate new business leads and get satisfied customers who are likely to refer you to other people. But creating an exceptionally enticing business card can be quite an issue if you don’t know the twists and turns in business card designing.

Aside from the unique business card designs such as magnetic cards, rounded edges, plastic cards, and Lego cards, there is another group of business cards that you might want to try to make an exceptionally memorable card. These are edible business cards.

In essence, edible business cards are not just any other business card. As the name implies, they are edible, meaning they can be eaten. In seeking for innovative and imaginative ways to hand out contact information, the lusciously edible business cards are today’s hottest trend. Here are some examples of these edible cards:

Chocolate business cards. Nothing can be much sweeter than a chocolate business card. Whether it is a dark, white, or any other type of chocolate, this type of card will surely catch people’s attention. You have every option to customize the design, text, images, and other details of your chocolate card. Because this card is sumptuous to the eyes and the mouth, your prospects would surely have a difficult time deciding to eat it.

Cookie business cards. This is perhaps the most popular and edible way of getting your contact information out there. You can always replicate your business card in a cookie, coat it with a filling, and presto, you have your own delicious and classy business card. You can choose any flavor, put decorative ridges, and incorporate any design in your luscious cookie. You can consider putting your physical card at the back of each cookie so your contacts would not feel guilty eating your cookie and losing your information.

Meat business card. This may sound anti-animal rights, but there are actually businesses that stamp their information in slabs of beef. This is surely a unique and edible way to get your details out there, but be sure this is the best for your business if you don’t want to have issues with PETA.

Cracker business cards. This can be a great way to showcase your information while giving your prospects something to ease their hunger. You can use different designs and flavors in your cracker business card templates depending on your need.

Anything that is edible. From cookies to chocolate, there are a lot of other ways to make edible business cards. Just let your inner chef run wild to create exceptionally edible and memorable business cards.

These edible cards may seem weird and unhygienic to some people. But with the need to be stand out in the market more critical today than ever, these cards is definitely a good way to achieve this. Just be sure to put something physical and inconsumable material with your edible cards to give people something to keep for later use.

More tips and guides about how to make effective business card templates can be found at online printing business cards.

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